When it makes sense to bring (remote) people into the picture
Specialist VR marketing for companies targeting Japan
VR is an abbreviation of Virtual Reality. It is a completely different way of experiencing digital content, because it makes you feel that you are part of the experience, as opposed to watching a photograph or video on a screen, for example. In VR, you actually feel you are inside the scene. This makes it possible, for the first time, to bring people across borders almost without effort or cost.
Market data clearly shows that this translates to more business for travel agents, real estate companies, airliners, and so forth. VR also facilitate business. Japanese companies are keen to inspect foreign companies before they enter a contract. Now such visits can be done by way of VR.
Our competence, however, is more than mere media presentations. We have decades of experience of life and work in Japan, which lets us combine the visuals of VR with cross cultural communications support and services.
Our competitive advantages
Local presence in your target market - Japan
Technological and cultural competence combined
Personal VR presentations to key clients
Small, low overhead, flexible orginasation
From simple, low cost productions, to big project with wide reach
Any situation when it helps to show people around a location of some sort - a factory floor, a gallery, a construction site etc., and the location is far from the visitor, VR is immensely useful. Mimir can help not only producing a virtual tour, but also support the visitors on location in Japan. This is an important competitive advantage for us:
To incorporate VR based marketing into your business promotion your customers should have in their possession the device that makes it all possible. In many cases this is not the case, which is why we will visit your customer for the presentation.
Secondly, while VR provides a very high impact sense of presence in a place through 360 degree images and sound, the experience needs to be put in context. The Japanese user - your potential client - will not be fluent in English in most cases. Mimir has decades of experience as interpreters and translators. Using our expertise in helping Japanese customers making sense of a VR experience is another competitive advantage of ours.
In other words, we help your VR experience transcend geographical and cultural distance by way of personal support on location.
Take a look at the simple VR factory tour below. Even this relatively simple experience is impressive when viewed in a VR headset, and works well when presented personally on location.
Lastly, even though we are a small organisation that keeps our costs low and allows us to provide a tailored personal experience, we can also take on big projects for major brands, through our partnership with Wonderworld VR, a Los Angeles/Stockholm based VR production company. They have major productions under their belt, such as this highly successful campaign for McDonald's.
Our big production partner
Big campaigns target large groups of customers, and therefor require a different approach to accessibility. MacDonald's came up with a novel way of distributing cheap cardboard VR headsets:
How to view a Mimir VR tour
Put your phone in a pair of VR goggles to view - very immersive (you step inside the scene)
Or, just view with your PC or smartphone without goggles - non-immersive but you can still see the 360 scene.
You need to use special goggles or a dedicated VR headset to experience VR scenes. Goggles are cheap today, and can be bought everywhere, such as here, on Amazon.com. However, you can still view our footage in 2D on a flat computer screen on mobile phone screen. It's not immersive, but you can get a good idea of the environments we have documented.
To view with goggles, simply look around freely as if you actually were in the environment. To view on a flat screen, move around your phone, or use your finger to rotate the image. On a PC, use your mouse to do the same thing.
You will find little teleport markers in the images. With goggles on, you just need to gaze at them to go to that scene. On a computer or smartphone screen, click or tap to teleport.
Before you insert your phone into the goggles, double tap screen to access the menu and switch to cardboard mode. Google cardboard is an ultra cheap hardware VR platform, but other goggles work with cardboard VR as well.
When your screen switch to this mode, you can insert the smartphone into your googles and navigate in two ways:
By gazing at a portal marker for a few seconds.
By looking down. You will see a navigation compass icon, as displayed in the above screenshot. Gaze to access other scenes in the tour.